I took advantage of a leaf motif that was widely used in many of the marketing pieces and advertisements distributed at the time and created an eye-catching layout in conjunction with the selected images. I also used Healthfirst’s signature light green color to create contrast with the white logo/copy and the diversity of the members portrayed.

The Citi Bike docking stations are updated periodically with new Healthfirst messaging. There was a unique opportunity to portray the diversity in the company's members and the types of health plans available (for individuals, families, and businesses).

Healthfirst is the official wellness partner of Citi Bike and presenting sponsor of the Reduced Fare Bike Share Program, which provides enrolled program members with rides on 13,000+ bikes at more than 1,000 stations in Brooklyn, Queens, Manhattan, and The Bronx.