Since the target audience was adults aged 65 and older, my main priority was readability.

I made this website senior-friendly by increasing the font sizes, using color/size contrast, keeping simple navigation changes, minimizing clicks and scrolls, and utilizing white space and subheadings.

There is a lot of confusion surrounding Medicare. Healthfirst needed a landing page that addressed this issue and the obstacles that arise during the sign-up process. They wanted to establish themselves as trusted advisers and for prospects to understand what they needed to do and how to do it.

it has been determined that aging prospects into Medicare shop online, research related topics, eligibility, plans, and available benefits.

During the Medicare Special Enrollment period, Healthfirst provides its existing and prospective members with detailed information on the options available to them. Based on studies,