My suggestion for this project was to portray several different leaders we’ve had in our country’s history. American icons such as Martin Luther King, Jr. and Supreme Court Justice Sonia Sotomayor are an inspiration to many. The posters I created show some of these heroes in large format and solid headlines accompanied by their quotes.

SOLUTION

The company needed to create an internal campaign that inspired its employees to be the best they could be in the industry. One of the questions asked was how to motivate people to become better versions of themselves.

PROBLEM

Healthfirst created the Center for Employee Excellence to increase employee engagement and provide them with various training opportunities for growth. As a health insurance company, Healthfirst's goal is to deliver higher quality products and services. This goal is achievable by increasing employee performance and knowledge.

BACKGROUND

LAYOUT DESIGN

IMAGE SELECTION

RESEARCH

BRAINSTORM

HEALTHFIRST MOTIVATIONAL POSTERS

My suggestion for this project was to portray several different leaders we’ve had in our country’s history. American icons such as Martin Luther King, Jr. and Supreme Court Justice Sonia Sotomayor are an inspiration to many. The posters I created show some of these heroes in large format and solid headlines accompanied by their quotes.

SOLUTION

The company needed to create an internal campaign that inspired its employees to be the best they could be in the industry. One of the questions asked was how to motivate people to become better versions of themselves.

PROBLEM

Healthfirst created the Center for Employee Excellence to increase employee engagement and provide them with various training opportunities for growth. As a health insurance company, Healthfirst's goal is to deliver higher quality products and services. This goal is achievable by increasing employee performance and knowledge.

BACKGROUND

LAYOUT DESIGN

IMAGE SELECTION

RESEARCH

BRAINSTORM

HEALTHFIRST MOTIVATIONAL POSTERS

My suggestion for this project was to portray several different leaders we’ve had in our country’s history. American icons such as Martin Luther King, Jr. and Supreme Court Justice Sonia Sotomayor are an inspiration to many. The posters I created show some of these heroes in large format and solid headlines accompanied by their quotes.

SOLUTION

The company needed to create an internal campaign that inspired its employees to be the best they could be in the industry. One of the questions asked was how to motivate people to become better versions of themselves.

PROBLEM

Healthfirst created the Center for Employee Excellence to increase employee engagement and provide them with various training opportunities for growth. As a health insurance company, Healthfirst's goal is to deliver higher quality products and services. This goal is achievable by increasing employee performance and knowledge.

BACKGROUND

LAYOUT DESIGN

IMAGE SELECTION

RESEARCH

BRAINSTORMING

HEALTHFIRST MOTIVATIONAL POSTERS

LAYOUT DESIGN

IMAGE SELECTION

RESEARCH

BRAINSTORM

The posters I created show some of these heroes in large format and solid headlines accompanied by their quotes.

My suggestion for this project was to portray several different leaders we’ve had in our country’s history. American icons such as Martin Luther King, Jr. and Supreme Court Justice Sonia Sotomayor are an inspiration to many.

SOLUTION

The company needed to create an internal campaign that inspired its employees to be the best they could be in the industry. One of the questions asked was how to motivate people to become better versions of themselves.

PROBLEM

Healthfirst created the Center for Employee Excellence to increase employee engagement and provide them with various training opportunities for growth. As a health insurance company, Healthfirst's goal is to deliver higher quality products and services. This goal is achievable by increasing employee performance and knowledge.

BACKGROUND

HEALTHFIRST MOTIVATIONAL POSTERS