I created a series of engaging text animations in both English and Spanish that focused on various related messages. I used a range of Healthfirst branding colors to differentiate each video and some icons to emphasize each idea. One of my goals was to keep each animation short and to the point to keep the viewers’ attention while also providing enough time for them to understand the message.

The primary objective of the Continuous Enrollment campaign was to increase membership and market share for the Essential Plan, which was the top priority for growth during that enrollment season.

Essential Plans provide access to health benefits like doctor visits, lab tests, hospitalizations, etc.

One of Healthfirst’s corporate goals for 2021 was reaching profitable growth during the Continuous Enrollment Period for its Prepaid Health Services Plans (PHSP) line of business. The Marketing team developed a direct response digital media campaign to promote its Essential Plans to fulfill that goal on Facebook and Instagram.