After consulting with a few avid soccer fans about the different teams, I decided to manipulate the uniform colors on the images selected to a neutral gray. Doing this allowed the company to communicate its message without showing a preference for any particular team. Since the piece where the ads appeared was a quarter fold, I created a visual story for readers to discover as they opened it.  

Healthfirst needed to portray soccer players in a way that didn’t represent any particular team from any country, and that went well with the headline “Al lado de todos los jugadores de su equipo” (Here for every player on your team). The main challenge was finding images that moved away from any specific team colors to maintain a neutral stance on team preference.

Healthfirst had the opportunity to place ads in the 2018 El Diario World Cup Special Edition Supplement. It was a chance to inform the company's Hispanic community about the health insurance options available to them during such an important competition.